Peek inside British designer Lee Broom’s installation and product launch at Salone del Mobile 2016.

 

salone-del-automobile-milan-by-lee-broom-_dezeen_banOptical Lighting Collection 2016 - On display at Salone del Mobile in Milan....

Lee Broom designed a clever mash-up of the product exhibition with a rolling installation.  If you haven't heard of him, Lee Broom is an award winning British product designer and interior designer. This year he designed a lighting and interior installation set inside of a delivery van that he drove from East London to Milan for Salone del Mobile. The van made stops along the way at different sites in the design district. Where attendees could take photo's and hop on-board.

The interior is Broom's signature grey, with its ornate columns and architrave is an unexpected backdrop for the new graphic monochrome lighting collection. Highlighted from below by an illuminated floor, the result is a show-stopping moment meant to make you stop, stare and share.

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"The design of the product was inspired by Op Art".....says the designer.

salone-del-automobile-milan-by-lee-broom-We really this table version....

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The spherical-shaped lamps, which are available as floor or pendant versions, feature a pattern of black stripes that are cut and don't intersect to create an optical illusion.

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A close up view of the van’s interior that has been transformed into an Italian palazzo, fitted with columns and intricate detailing, juxtaposed against his sleek modern spherical lighting.

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Lee is becoming known for creating ambitious installations to display his products. During last year's Milan design week, he turned a row of empty shops into an amazing mock department store. Then for London Design Week 2015, he transformed his Shoreditch showroom into a flower shop.

See the full product range here.

Image © Lee Broom

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